Article Marketing is a very powerful and highly effective method of marketing an online home business and the best part of all is that it can be totally free if you have the time to write your own articles and submit them yourself.
Whilst regularly and consistently submitting articles to as many Article Directories will certainly give you and your website a lot of exposure, other areas often overlooked are submitting directly to Ezines, Forums and Authority Sites.
Although some ezine publishers will search the article directories to find suitable material to publish in their ezines, others will have a link on their site inviting the submission of articles.
The many benefits of submitting articles directly to Ezines:
- You could include your name, your credentials, business name, website address and email address in the resource box which will brand not only your website, but your online home business and yourself.
- After submitting a few articles you will become known as an expert on the topics you write about, which will give you and your business extra credibility helping you compete against your competition.
- There is the chance that your article might also be placed on the publisher's home page. Can you imagine the extra exposure you will receive is they publish each issue on their home page?
- Some ezine publishers archive their ezine on their site offering people the opportunity to view back issues prior to making a decision to subscribe. This again will give you extra exposure.
- Getting your article published in an ezine is free and valuable advertising, which will allow you to spend your profits on other forms of advertising or you could for example buy advertisements in ezines that don’t publish your articles.
- If you have a natural flair for writing you may well find yourself receiving offers from people wanting to hire you to write articles or books. This is a great way to make extra income.
- Another benefit would be to give the ezine publishers permission to publish your articles in their free ebooks. Your advertising could multiply all over the internet from the information contained in your resource box.
- Some ezine publishers have a free content directory on their website allowing their visitors to republish articles which will give you added exposure. The great thing about article marketing is there is just no limit to where your articles will end up.
- By submitting articles directly to ezines you will gain people’s trust. They will not be as hesitant to buy your product or service if they read and like your article.
- By offering to run one of their articles in your ezine in exchange for having your article run in theirs, will guarantee more exposure for you.
Submitting Articles to Forums:
Some of the larger forums have an area where you can submit your articles and this can be very beneficial as members of the forum may also be ezine publishers and webmasters looking for content to publish in their ezines or on their websites.
Submitting Articles to Authority Sites:
Some of the authority sites also invite the submission of articles and should your article be chosen for publication on any these sites the exposure for you and your website will be vast.
Boost your Online Home Business:
Implementing these Online Home Business Article Marketing Tips as well as submitting your articles to the article directories will give you and your online home business wide ongoing exposure and your search engine rankings will receive a huge boost as you will be accumulating a lot of back links to your website from the anchor text in your resource box.
Pay Per Sale Affiliate Programs - Still The Best Option For Advertisers?
Pay per sale affiliate programs have been around since the beginning of the affiliate marketing business, and due to it's obvious fairness, it is still a popular commission model. The number of programs offering this commission model are plenty, far more than any other model available online.
The reasons for its popularity are many, but a big reason is advertisers full control over the margins. With any other commission mode, the advertiser needs to calculate the conversion ratio, number of sales and size of purchases very carefully to eliminate the risk of overpaying for clicks, leads or impressions. With the PPS model, advertisers know they will only pay a specific percentage of each sale, making every new affiliate - no matter how successful - will contribute to the revenue of the affiliate program.
Advertisers using other commission models stand a much greater risk of having a new affiliate join, only to see him send nothing but non-converting traffic, thus getting paid for nothing. PPC, PPL and PPM are also much more open for fraud, often in the form of auto-generated visitors (i.e. from a script) or other ways of generating impression, clicks or in some cases even leads. For newly started affiliate programs, showing limited cash flow, other commission models can prove hard in the beginning. Often it takes a while to get the ball rolling, and paying for anything but sales can cost a bit of money before you get some back. Be sure to calculate how long you can afford to pay for a certain amount of visitors if no one actually converts into a buying visitor.
There will of course be plenty of referred visitors who converts into sales, but there are no guarantees. If you where to use a PPS model, paying ONLY For sales, you would never have to pay a commission unless you are seeing a positive cash flow. This is true for the affiliate program as a whole, as well as on an individual affiliate level. They won't get paid until they actually makes a sale, thus making the advertiser money in the process.
Some affiliate programs offer a fixed commission instead of a percentage, and if the commission is the same on sales for different amounts, the percentage will differ from one sale to another. Try to find an approximate percentage of commission to calculate the expected revenue for each affiliate sale. Calculating the minimum and maximum revenue is important as well, in order to keep track of the revenue of the affiliate program and its commission model.
To summarize
Article Marketing is a very powerful and highly effective method of marketing an online home business and the best part of all is that it can be totally free if you have the time to write your own articles and submit them yourself.
Whilst regularly and consistently submitting articles to as many Article Directories will certainly give you and your website a lot of exposure, other areas often overlooked are submitting directly to Ezines, Forums and Authority Sites.
Although some ezine publishers will search the article directories to find suitable material to publish in their ezines, others will have a link on their site inviting the submission of articles.
The many benefits of submitting articles directly to Ezines:
- You could include your name, your credentials, business name, website address and email address in the resource box which will brand not only your website, but your online home business and yourself.
- After submitting a few articles you will become known as an expert on the topics you write about, which will give you and your business extra credibility helping you compete against your competition.
- There is the chance that your article might also be placed on the publisher's home page. Can you imagine the extra exposure you will receive is they publish each issue on their home page?
- Some ezine publishers archive their ezine on their site offering people the opportunity to view back issues prior to making a decision to subscribe. This again will give you extra exposure.
- Getting your article published in an ezine is free and valuable advertising, which will allow you to spend your profits on other forms of advertising or you could for example buy advertisements in ezines that don’t publish your articles.
- If you have a natural flair for writing you may well find yourself receiving offers from people wanting to hire you to write articles or books. This is a great way to make extra income.
- Another benefit would be to give the ezine publishers permission to publish your articles in their free ebooks. Your advertising could multiply all over the internet from the information contained in your resource box.
- Some ezine publishers have a free content directory on their website allowing their visitors to republish articles which will give you added exposure. The great thing about article marketing is there is just no limit to where your articles will end up.
- By submitting articles directly to ezines you will gain people’s trust. They will not be as hesitant to buy your product or service if they read and like your article.
- By offering to run one of their articles in your ezine in exchange for having your article run in theirs, will guarantee more exposure for you.
Submitting Articles to Forums:
Some of the larger forums have an area where you can submit your articles and this can be very beneficial as members of the forum may also be ezine publishers and webmasters looking for content to publish in their ezines or on their websites.
Submitting Articles to Authority Sites:
Some of the authority sites also invite the submission of articles and should your article be chosen for publication on any these sites the exposure for you and your website will be vast.
Boost your Online Home Business:
Implementing these Online Home Business Article Marketing Tips as well as submitting your articles to the article directories will give you and your online home business wide ongoing exposure and your search engine rankings will receive a huge boost as you will be accumulating a lot of back links to your website from the anchor text in your resource box.
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If you are a seasoned Internet marketer, then it is common knowledge that submitting to web directories can dramatically increase your page rank. If you are a newbie webmaster, then you might be quite in doubt as to how web directories can do for you. This article would relay to you what exactly is a web directory, how they work, and how you can use them in promoting your site. By the end of the article, I want you to go add your link to one of the web directories on the Internet and see how it would work for you.
What are web directories?
Simply put, a Web Directory is a collection of web sites presented in a categorized format. I suppose that you know how Yellow Pages looks like, a web directory is pretty much the same thing, only this time websites are categorized in such a way that internet users can easily navigate through them and find the website that they need.
How do web directories work?
A web directory submission is one type of marketing strategy you can employ. By simply adding your website in web directories it can dramatically increase your site’s exposure and your pagerank. Why so? Of course aside for submitting your website name, you would naturally add your website link or URL to the site. This constitute for one back link. What do you need outbound links for? Increasing the number of your outbound links would relatively increase your pagerank.
A pagerank simply refers to your position in search engines results. For instance, if an online user searches for "car parts", along with your SEO-content and bunch of good back links, you would likely hit the first few pages of the search results, thus increasing the exposure of your website. If back links are what you are after, then submitting your site to web directories is one effective way to get some.
Web directories are also one way of acquiring permanent links. Permanent links are very valuable since you would have your live link posted on web directories for good or at least during the lifetime of the web directory where you posted your link. It is important to take note though, that offering permanent links are still in the discretion of web directories owner.
Aside from improving your page rank, web directories are also a form of web advertising. In addition to using search engines, online users also rely on web directories to direct them to certain websites they are searching for. Since websites in web directories are categorized accordingly, navigating through them is easy and convenient. If for example one online user is about to buy bathroom tiles, he would probably go to the category under 'home improvement' and if your related site is under that, you are most likely to have an instant visitor, thus increasing your traffic. In the online world, traffic is everything. If you get more visitors drop by your site, then that means you have a number of potential clients, thus increasing your sales.
Choosing a web directory
There are three types of web directories – free, paid and niche directories. Free web directories are, of course, the natural choice for webmasters with a tight budget. Some free web directories requires a reciprocal link and some don’t. Reciprocal links are simply links of the web directory's URL that you are required to post in your own site. It's a give and take concept. When you post your website to a web directory, you need to return the favor by posting their URL to your site as well.
The only drawback with some free directories is that they may not be properly maintained. Spam sites may find their way into these free directories because they may lack appropriate monitoring. Then again, there are free web directories that can offer as much quality links than paid directories.
If you have the budget for it, you can also opt to submit your site to paid directories. These types of websites may charge as low as $10 per year. Some popular directories, like Yahoo, can charge as high as $299 as annual fees. The rate that paid web directories charge is relative to the website's pagerank. If the web directory site you are submitting to have PR9, then prepare to shell out a big chunk of your advertising budget. A web directory with a PR3 or PR4 would normally charge low.
The third type of web directory is a niche web directory. These are web directory sites that cater to a particular group of websites. For instance, a web directory with the niche under "business" would only allow submission from business websites. Posting your websites into niche web directories would give you better hits since you have a bigger exposure to your target market.
How to submit your website
First, you need to find a good web directory site. Check the web directory and be sure it does not contain several spam sites. One way to find out if spam sites are listed is by doing a search for terms like “Viagra”, “Sex” etc… If you notice a large number of search results, then that directory is not a good one. Because in worst-case scenario, your own website may even be penalized by some search engines.
The second thing you need to do is to choose the appropriate category where you should add your website to. You would get to your target audience better if you place your website in the right category. If not, you would not get much traffic from your possible visitors.
The next thing is to write a good description of your website. These are snippets that would describe what your website has to offer. Description should be short and catchy. It is also a good idea to make sure to write a good meaningful description as many directories do not approve websites with bad descriptions.
The last thing to do, which is very important and the part that is often take for granted, is to check if your link is working! You don't want to get your website URL misspelled or anything like that, hence the whole process would be to no avail.
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