Internet advertising costs can get expensive. To get the top position in pay per click advertising sometimes you have to continually raise your keyword bids. Then in order to get enough clicks to make a sale you have to raise your budget. Banner advertising can cost you as much as $20-$50 per thousand impressions which could run you anywhere from $2,000-$5,000 per month. (http://www.bmcommunications.com/int_ad.htm) Text ads can also be expensive. One website charges $60 a month for a standard text ad. If you are using one or all of these advertising methods for your website you are probably losing money.
How would you like to track all your ads, find out how your visitors found your website, which search terms they used to get there, when the visitor subscribed to your newsletter, and when the visitor purchased from you? If you knew all of this information then you could eliminate the advertising that is not pulling in sales, which would save you a lot of money. There is a solution for better website ROI (return on investment).
AxROI is a software program that runs on your own server using your own cookies instead of third party cookies. All of your traffic and advertising tracking is kept confidential and is not shared by third parties. If you are currently using a third party tracking service most likely they are sharing your information with your competitors.
AxROI also tracks all of your advertising right down to when and how your customer purchased from you. The program shows you which online ads and search engine rankings perform well and which is a waste of money. You will be able to make better search engine marketing decisions and spend advertising dollars wisely. Improve your ROI and find out which pay per click ads work for you. This program will also let you know which banner ad and text link ads lead to sales. You can earn $2 for every $1 you spend on advertising. And best of all there are no monthly fees.
Visit their website today to learn more on how you can better improve your web site’s ROI by tracking all of your advertising using your own secure server and save thousands of dollars on you advertising costs.
Once you have successfully launched your website, of course the next objective is to get visitors to it. In the movie Field of Dreams there is a famous line that says “If you build it, they will come”. Unfortunately, the same is NOT true about websites, unless you take some proactive steps to get (and keep) traffic coming to your new website. There are several strategies that will help generate traffic, below are just a few.
At www.startmywebsitetoday.com we offer some tools to assist you in your quest for traffic:
Express Email Marketing One effective strategy to reach out to past, present, and even future customers is via email marketing. You can send email marketing newsletters, information about updates to your website, or monthly product specials in order to keep your customer base informed. Some use the strategy of a link on their website allowing visitors to “opt in” for a regular newsletter from your site. Express Email Marketing streamlines this capability, with packages available for keeping in touch with up to 5000 of your customers on a regular basis. For more information about Express Email Marketing, click HERE.
QUICK BLOG Post information about your new website to related blogs around the internet. If your site is commercial, be sure that the blogs you are posting to allow posts from commercial sites. Better yet, build your own blog site. Our Quick Blog product allows you to easily build your own blog website, where you can post information about your website, update customers on new events or products, and share ideas with others concerning your products and information.
TRAFFIC BLAZER Perhaps the Holy Grail to most website owners is to be highly ranked with the major search engines. When you first publish a website to the internet, the search engines will not recognize the existence of your site. Therefore, you must visit each search engine website and fill out an online form to “submit” your site for consideration by that search engine. Unless you do this, the search engine will not have your website listed. You will have to go through this process for each and every search engine that you want to have index your site.
This process can be a tedious and time consuming one. Our product Traffic Blazer helps to streamline this process and take much of the time and tedium out of staying in front of the search engines. Traffic Blazer will submit your website to 200 search engines on the internet, and can be used to continually resubmit the site to them as you add to it or change it, so that the search engines have an updated version of your website at all times.
TRAFFIC FACTS Once you get traffic to your website, let's talk about fine tuning it. Not every visit to your site will result in a positive action or sale. But that doesn't mean you can't profit anyway! How? By learning about your visitors. StartMyWebSiteToday.COM provides Web site statistics free with every Hosting and WebSite Tonight® account. But if you want more detailed data that can help you target specific customers or create more effective offers then you need the power of Traffic Facts.
With Traffic Facts you will really know your customers. Every visit to your website will tell a story, such as where geographically the customer came from, what website they linked from, what pages were viewed, where the customer went from there, etc. All of this information will help you to optimize and really target your website to your customers.
